Articles by Pauline Jakober

You may have your reasons for being unsure about paid search advertising, but columnist Pauline Jakober hopes to rid you of your skepticism. The post […]

Think you’re a pro when it comes to AdWords Extensions? Prove it! This 20-question quiz by columnist Pauline Jakober will put your knowledge to the […]

Never managed an international PPC account before? Columnist Pauline Jakober provides tips and advice on how to handle this new challenge. The post 5 dos […]

Structuring campaigns based on personas is can effective, but what happens when keyword overlap dilutes your messaging? Columnist Pauline Jakober shares a case study showing […]