Articles by Rob Newton

Efficient and effective bid management is a foundational component of any successful digital marketing program. Today, we’re excited to announce Smart Bidding, our new name […]

Conversion tracking was introduced to AdWords in 2001 to measure what happened after someone clicked on your ad. The ability to know whether or not […]

Think about the last YouTube video you watched. How did you find that video? Did a friend send it to you? Did you click a […]

Mobile click-to-call has made it easier than ever for consumers to connect with businesses over the phone. And growth in call volume shows no signs […]

While consumers are living mobile-first, they’re also moving seamlessly between multiple devices to find what they need in I-want-to-know, I-want-to-go, I-want-to-do and I want-to-buy moments […]

Whether it’s weekend baseball tickets or temporary storage space, people want to know what their options are and how much they cost before deciding what […]

Automated bidding in AdWords is an invaluable tool that helps marketers save time and improve performance. Powered by Google’s machine learning, it optimizes bids at […]

While most of us are busy making the most of the summer sunshine, marketers are already beginning to think about the coldest (and busiest) months […]

If you think people make purchase decisions quickly, think again. Today’s consumers visit websites at least 6 times, on average, in the purchase process.1 And […]

Video consumption has gone from primetime to ‘all-the-time.’ From teens to adults, people spend as much time watching online video as they do watching TV. […]