Articles by Rob Newton

Three years ago we launched Google Partners to help businesses connect with online professionals and agencies. Top Partners began earning their Google Partner badge by […]

Last year, we launched Shopping remarketing lists to help you reconnect with past visitors to your site. Now, through your existing customer data of offline […]

As marketers kick off 2017 planning, consumer preference for online video is higher than ever. Today’s study from comScore, commissioned by Google, shows that adults […]

Whether it’s for entertainment, indulging a passion, or discovering something new, more people are turning to YouTube to watch video. In fact, growth in watch […]

Ensuring that your ads are able to be seen is an important baseline for driving brand impact. That’s why we’ve been so focused on improving […]

For many marketers, dealing with the technology and scale necessary to tie offline conversions back to the keywords and ads that drive them can be […]

The customer journey can be complex. Being able to identify which ads actually influenced someone’s decision can be challenging, but it’s crucial to get right.In […]

Today, we’re announcing updates to the Google Shopping Products Feed Specification. The specification is your resource for understanding what information Google needs about your products […]

The shift to mobile is no longer a change on the horizon. It’s here. Every year, there are trillions of searches on Google and over […]

Welcome to the Google Performance Summit livestream! Tune in at 9AM PT/12PM ET to hear Google’s latest mobile-first innovations, the moment they’re announced. Join the […]