Articles by Rob Newton

In today’s crowded market for mobile apps, it’s more important than ever to be able to attract the right users to your app, gain their […]

Last year at Google I/O, we shared our mission to make app growth easier with the launch of Universal App Campaigns – one simple campaign […]

It comes as little surprise to many of us, but mobile’s share of online retail purchases continues to grow. In 2016, 34% of online retail […]

People often see many ads across different devices before making a purchase, booking a flight, or signing up for an account. Because of this, advertisers […]

We’ve all been there. You’re trying to send an article from your phone to a friend, or you’re playing a mobile game while waiting in […]

Finding the right customers on Google Shopping starts with your Merchant Center product feed: it contains all the information about the products you sell to […]

Recent research has shown that half of 18-49 year olds turn to their mobile device first to watch video. Even in the living room, many […]

Tune in live to the Google Performance Summit Keynote on Tuesday, May 24 at 9am PT / 12pm ET to hear the latest Ads and […]

Measuring the impact of online video is something of a passion for us at Google. It’s been three years since we unveiled Brand Lift for […]

Google provides consumers around the world with the answers they need to find, review, and buy the products they’re looking for. Last year, we announced […]