Articles by Rob Newton

At Google we defend our ad systems from fraud using technology in a variety of ways. Often our investment in these defenses goes beyond protecting […]

With winter sales coming to an end and spring finally upon us, now is the perfect time to clean the clutter and ensure all of […]

Today, people have higher expectations of ads than ever. It’s never been more important to tailor messages to the right people at the right moment […]

It’s possible to connect across the globe in an instant. Expanding your business to new countries unlocks new opportunities and challenges for your AdWords account.We’ve […]

The way people shop for cars has changed. The days of going from dealership to dealership are over. People now turn to their smartphones in […]

Since introducing AdWords 15 years ago, we’ve seen a fundamental change in the way people find what they want, when they want it. We now […]

An enterprise-class solution for a multi-screen worldOur lives are filled with micro-moments: intent-rich moments when we turn to the nearest device to find a store, […]

When mobile users are looking for entertainment they often turn to gaming apps. In 2015, an estimated 41% of all apps downloaded were games.1 However, […]

Mobile has shaped the way users interact with businesses and brands alike. Nowadays, businesses cannot simply replicate their desktop strategy on mobile; they need to […]

We’ve all downloaded useful apps with the intention of using them, but with many things fighting for our attention it’s easy to forget about the […]