Articles by Rob Newton

People constantly move between devices throughout the day — reading breaking news on their smartphone, watching a viral video on their tablet, or researching a […]

Have you ever wanted to make changes to your AdWords campaigns, but wanted to understand whether those changes will help you reach your business goals? […]

Keeping fake traffic that originates from infected computers (aka “botnets”) out of our ads systems has been a priority since we launched, and over the […]

Today, we’re rolling out the AdWords app on iOS to all AdWords customers globally – you can download it from the App Store. With the […]

When ads are good, they connect you to products or services you’re interested in and make it easier to get stuff you want. They also […]

To advertise smart, you have to measure smart.  And a key metric for almost any business is conversions, also known as “that moment when users […]

Understanding how your automated bid strategies are performing is easy if you know where to look. With three new reporting features now available, you can […]

Developers are constantly looking for new ways to bring users to their apps. But because people’s attention on mobile is becoming shorter and more intent-rich, […]