Articles by Roxana Nasoi

In a recent expert round-up for the WHSR blog, I’ve discussed the importance of finding the right platform for your business. Among others, several experts […]

Social media platforms are at the forefront of communications, and where most of the leads are being generated. Whenever a small business or enterprise uses […]

SEO isn’t just about optimizing your own content to be easily found by people performing search queries directly in search engines or social media platforms. […]

“The essential benefit of content marketing is simply… survival”(Katherine Kotaw, CEO). True indeed, but there’s better reasoning behind a company’s blog: communicating with […]

While it might seem hard to believe, the travel industry has exploded in 2016 thanks to social media. How platforms such as Instagram, Facebook, […]

Personalizing online content often means creating stories that make people feel connected to a business or product. However, while it may be easy to make […]

According to RuthAnn Wiesner, “if content is king, then Instagram is its own castle”. As to why Instagram matters that much for business, here is […]

Branding has increasingly become more mobile-friendly, focusing on stronger online presence, increasingly more visual marketing and straight-on communication. With detail intuition being the closest thing […]