Articles by Ryan Shelley

What do current trends say about the direction of search, and how can you prepare? Columnist Ryan Shelley shares his predictions for the industry. The […]

Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why this mindset may steer […]

You can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down first. The […]

Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley provides some tips for beginners. The post […]

Content is an important part of search rankings, but columnist Ryan Shelley reminds us that quality trumps quantity. The post Why SEO & lousy content […]

Columnist Ryan Shelley recounts some of the biggest SEO developments of the year and makes some predictions for 2017. The post What we’ve learned about […]

Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it’s well past time to get aboard the mobile-friendly train. Here, he […]

Heard about a new update to Google’s organic search ranking algorithm? Don’t panic! Columnist Ryan Shelley shares his tips for responding to these updates in […]

Columnist Ryan Shelley believes that good long-tail keyword targeting is all about knowing your audience — something Netflix excels at. The post What Netflix can […]

On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help […]