Optimizing digital experiences will move beyond the marketing department in 2021
30-second summary: Digital experiences have to be as seamless as physical ones to drive the same results with customers and prospects. In 2021, brands will […]
Articles by Shane Phair
4 simple steps to consistently improve customer experiences on websites
30-second summary: Follow this four-phase process to optimize digital experiences and enhance engagements, conversions, and customer loyalty. Phase 1: Define the core metric by which […]
Cost of common digital CX frustrations, and how to prevent them
30-second summary: Digital CX has become a C-suite discussion and business priority in recent years, perhaps even outpacing the traditional four Ps of marketing as […]
