Articles by Susan Wenograd

Get the PPC insights and advice you need by following these passionate paid search experts who are plugged into the latest and greatest trends.The post […]

Google Ads made it official: Responsive Text Ads are now the default ad type for advertisers.The post Responsive Search Ads Are Now Default Type for […]

Brands have rich ad targeting options, but where do you start? Learn how to use psychographic marketing on Google Ads, Facebook & more.The post Psychographic […]

Modified broad match types will be phasing out, with phrase match expanding to cover these instances. The roll-out will be complete in July.The post Breaking: […]

FLoC will rely on aggregated groups of site user data, instead of individual-level cookie data in Chrome.The post Google Releases Data on Cookie Replacement Mechanism […]

The new Account Issues section quietly rolled out during a week where many feel Facebook’s own lack of quality is brazenly showing.The post Facebook Updates […]

Advertisers have until July 1 to run Gmail Ads. After that, they will become read-only, and Discovery campaigns will be the only option.The post Gmail […]

Recommendations for the days leading up to iOS 14 adoption have been issued by Facebook, along with what to expect in results & measurement.The post […]

As Google Ads has matured, it’s more challenging to stay on top of features and potential problems. Here are 10 common issues in accounts.The post […]

Automation and efficiency for advertisers are welcome updates to the Lead Form Extension feature for Google Ads.The post Google Ads Unveils Enhancements to Lead Form […]