Black Friday’s High Stakes Ad Environment in 2020 via @SusanEDub
2020 presented unique challenges for the biggest selling season of the year. Here are the factors, and some creatives that stood out in the noise.The […]
Articles by Susan Wenograd
How to Win in Competitive & Costly PPC Environments via @SusanEDub
Winning in high-cost verticals requires leveraging different tools and a marketing mindset. Here are six ways to get started.The post How to Win in Competitive […]
Google Ads’ Smart Bidding Enhances Predictions & Insights via @SusanEDub
Google Ads’ Smart Bidding is adding additional transparency around the data it uses to make account bidding decisions.The post Google Ads’ Smart Bidding Enhances Predictions […]
How to Use Personas to Boost Your PPC Performance by @SusanEDub
While often underutilized, personas can actually boost your PPC campaigns. Follow these tips to leverage personas for paid search.The post How to Use Personas to […]
How to Use Facebook to Learn More About Your Audience by @SusanEDub
Here’s how you can use Facebook Insights and Analytics to get insights on what your audience needs and wants.The post How to Use Facebook to […]
Bing Ads launches ‘fan’ community program for its most dedicated advertisers
Starting today, users can apply to join the new advisory program. The post Bing Ads launches ‘fan’ community program for its most dedicated advertisers appeared […]
Labels now available in Bing Ads Editor for Dynamic Search Ads
New feature allows advertisers to organize DSAs in a personalized way. The post Labels now available in Bing Ads Editor for Dynamic Search Ads appeared […]
AdWords Express launches notifications for calls from search ads
Advertisers can now rate calls and be notified of missed calls. The post AdWords Express launches notifications for calls from search ads appeared first on […]
Bing Ads rolls out multiuser access with single sign-on
Multiple account management continues to become easier and more streamlined. The post Bing Ads rolls out multiuser access with single sign-on appeared first on Search […]
Bing Hotel Ads moving out of beta to general release with Koddi
The release opens up another paid channel for hotel marketing. The post Bing Hotel Ads moving out of beta to general release with Koddi appeared […]
