Articles by Tadeusz Szewczyk

AI search is arguably the hottest topic in digital marketing right now. I worry that SEO newbies might think all they need is an AI […]

Every new year, SEOs, bloggers and publishers are eager to capitalize on “fresh content” ranking boosts by adding new dates to old or existing content.  […]

In 2004, SEO as a discipline was perceived as some kind of dark art performed behind the scenes. This “SEO voodoo” had minimal effect on […]

In December, Google introduced continuous scroll to desktop search results. SEO practitioners immediately anticipated what the move’s impact will be on the industry.  In this […]

When Google announced the helpful content update, many in the SEO industry expected AI-generated content to get hit hard.  I was expecting AI-generated content to […]

Most SEO experts are still afraid to publish their success stories, with a few notable exceptions.  Many are simply unable to share their work even […]

When Google launched a new spam update at the end of 2022, complaints poured in as webmasters were caught off-guard.  Why are people still using […]

Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be […]

Google dismisses the idea that outgoing links are considered a direct ranking signal – but tests have proven otherwise. Who should SEOs believe? Why should […]