Against market uncertainties, consumer data is marketers’ secret weapon
30-second summary: In an effort to conserve capital until markets stabilize, companies are searching for ways to operate as financially efficient as possible, which makes […]
Articles by Tina Wilson
How CPG brands can harness data to flourish in the age of disruption
30-second summary: To avoid diving blindly into new endeavors and wasting resources by consequence, CPG brands need sales and media data to direct and inform […]
The 10 marketing challenges today’s CPG brands are facing
30-second summary: Disruptions in the CPG market provide new information and ways to communicate and sell products and services, but only if marketers understand how […]
