Articles by Todd Saunders

In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience. The […]

Looking to run some tests in preparation for the holidays? Columnist Todd Saunders suggests some helpful ideas to get you started. The post The way-too-early […]

AdWords is a great tool, but it’s not perfect! Columnist Todd Saunders documents some common issues, bugs and complaints with the AdWords interface that he’d […]

Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you. […]

You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques. […]

Want to become an AdWords all-star? Columnist Todd Saunders shows the lessons that search engine marketers can learn from a basketball legend. The post What […]