Enterprise ecommerce SEO: Why good technology can’t fix a bad process
Several SEO myths and misconceptions are killing enterprise ecommerce and enterprise retail businesses. This article will explore some of them to show how enterprise SEO […]
Articles by Trond Lyngb
Is your information architecture costing your e-commerce web shop millions in lost sales?
Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides […]
Why e-commerce SEO is NOT a one-shot wonder
Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment — not a one-time task to be checked off a list. […]
E-commerce companies can improve revenue by following these 5 tips
Looking to take your e-commerce business to the next level? Columnist Trond Lyngbø has some SEO and content marketing advice for web shops. The post […]
Why SEO should always complement your content marketing
Columnist Trond Lyngbø explains how the synergy between content marketing and search engine optimization (SEO) can produce web pages that will best serve your customers. […]
6 reasons why SEO fails, and how you can succeed at it
Columnist Trond Lyngbø believes that SEO can be a powerful addition to your marketing mix, but its success will depend on how intelligently you invest […]
How e-commerce SEO matters in strategic redesign of web shops
Looking to (re)launch your e-commerce website? Columnist Trond Lyngbø urges you to involve an SEO expert before you make any decisions. The post How e-commerce […]
The 7 deadly sins of content marketers
Columnist Trond Lyngbø explains some of the major mistakes content marketers make in discounting SEO input. Is your company committing one? The post The 7 […]
Keyword research: a key element of SEO & content marketing
Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to […]
The importance of SEO in omni-channel marketing, part 2
Search engine optimization is a critical component of digital marketing, but how can you incorporate it into your omni-channel marketing strategy? Columnist Trond Lyngbø lays […]
