Your guide to Google Analytics 4 attribution
Nowadays, conversion is usually preceded not just by one but several interactions with a website or an app. Attribution determines the role of each touchpoint […]
Articles by Witold Wrodarczyk
Profit-Driven PPC Management in Practice via @Wrodarczyk
Here’s how you can manage and optimize your PPC campaigns for profit.The post Profit-Driven PPC Management in Practice via @Wrodarczyk appeared first on Search Engine […]
Is Conversion Lift the Future of Attribution? by @Wrodarczyk
Stop building complicated attribution models. Learn how conversion lift tests can help you measure your digital advertising performance.The post Is Conversion Lift the Future of […]
Searching for the Perfect Attribution Model by @Wrodarczyk
Read on and learn how you can find the perfect attribution model for your business.The post Searching for the Perfect Attribution Model by @Wrodarczyk appeared […]
How to Start Making Profits From PPC Campaigns by @Wrodarczyk
This article explains why for many advertisers PPC clicks are too expensive. By increasing bids, advertisers acquire more visits and conversions, but the profit only […]
