It’s now free to sell on Google
The retail sector has faced many threats over the years, which have only intensified during the coronavirus pandemic. With physical stores shuttered, digital commerce has […]
Articles by ZE-Company
How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn’s own observable, behavioral data. Please […]
Facebook pulls back on Campaign Budget Optimization mandate
Advertisers will not be required to use CBO. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: Facebook pulls […]
In major shift, Google Shopping opens up to free product listings
After 8 years, Google will bring free listings into its Shopping results as part of an evolution to better compete against Amazon in product search. […]
Amid the economic gloom, some hopeful indicators emerge for marketers
Consumer confidence and spending have ticked up as people receive stimulus money and anticipate the lockdowns ending. Please visit Search Engine Land for the full […]
SMX Overtime: Here’s why optimizing images in Google My Business is important
SEO pro Greg Gifford explains why professionally shot, high-res photos will win over user-uploaded photos if you take the time to manage it right. Please […]
SMX Overtime: When to use the Q&A in Google My Business and how to keep it fresh
SEO expert Niki Mosier of Two Octobers shares insights about managing Q&A and when it makes sense to add a service menu. Please visit Search […]
Local businesses can solicit GoFundMe donations via Bing Places
The donate feature is currently available for new GoFundMe campaigns, with support for existing fundraisers coming in the next few weeks. Please visit Search Engine […]
To push or fetch site content: How Google and Bing diverge [Video]
Former Googler Pedro Dias explains why he thinks pushing content directly to search engines makes sense in this clip from Live with Search Engine Land. […]
Google adds clarity around eligibility, timing for SMB ad credits
Part of Google’s response to the COVID-19 crisis, the ad credits will start rolling out in late May. Please visit Search Engine Land for the […]
