Articles by ZE-Company

This is the second post in a series about how linking Google Analytics and Google Ads can help marketers gain deeper insights, create smarter campaigns, […]

Today’s customer journey doesn’t follow a standard path—it’s diverse, non-linear, and always evolving. Consumers conduct research about products across a variety of devices—and marketers are […]

Google has a crucial stake in a healthy and sustainable digital advertising ecosystem—something we’ve worked to enable for nearly 20 years. Every day, we invest […]

There’s so much that goes into building a great mobile game. Building a thriving business on top of it? That’s next level. Today, we’re announcing […]

Did you know that searches for “best” have increased by 80% in the last two years? For example, in recent third-party research, we saw that […]

Each year, the global games community gets together in San Francisco for the Game Developers Conference (GDC), a major industry event for developers, publishers, and […]

A recent study shows that Google is the first place US shoppers go to discover or find a new brand or product. But shoppers aren’t […]

People today exercise greater control over what they view and when—and on which screens—they view it. They watch sitcoms in taxis and on trains, and […]

At YouTube, we’re on a constant quest to give people the perfect viewing experience. But over the years, what that looks like has changed significantly.The […]

People crave deals and promotions when shopping for their loved ones over the holidays. In fact, according to the National Retail Federation, one-third of shoppers […]