Keyword research for SEO: 6 questions you must ask yourself
Creating content is a demanding job. The creative process takes hours, and great content is wasted if people don’t find it. If you publish content […]
Articles by Zoe Ashbridge
A guide to keyword cannibalization in SEO and how to fix it
Keyword cannibalization happens when you have two or more pages ranking for the same keyword. It is generally considered undesirable. This article will help you […]
How the YouTube algorithm works: What marketers need to know
YouTube has the second-highest number of active users making it the world’s most popular video-first social media platform. The platform can be credited with keeping […]
13 key SEO metrics to track in 2023
There’s software to track just about every piece of SEO data. For marketers, this is a blessing and a curse. Access to data helps make […]
What to do when the wrong page ranks for a keyword
We’ve all heard about search engine optimization (SEO), but what about search engine de-optimization? In one Search Off The Record episode, Martin Splitt, Gary Illyes, […]
How the TikTok algorithm works: Everything you need to know
Since its initial release in 2016, TikTok has become the fastest-growing social media platform. If you’re looking to learn more about the popular short-form video […]
