Effective Ways to Relate Content Marketing and SEO

Content marketing is a huge part of SEO so you will discover that it touches almost every aspect of your SEO strategy to some extent. If you understand the relationship between SEO and content marketing, you will be able to use efficient ways to relate them.
Website Audit
Your website is the online face of your company so it needs to pass certain tests including those for branding, design, usability, UX, etc. Websites are more content-focused than ever as the mood shifts toward minimalism. How you present your main content determines the response of your target audience. This content consists of images, text, videos, etc.
The salient features of good content on a website include the following:
Relevance
A cleaning company talking about burgers on their website makes no sense. The first priority is to stay true to the category you are writing for and avoid unnecessary facts and figures. The obvious reason for this is users do not want to be misled or have their time wasted.
Clarity
There is no room for vagueness on a business website because that damages the brand’s credibility. The best way to display your latest offers and services is through images or videos in combination with call-to-action buttons.
Conciseness
Good vocabulary does not mean going around in circles and taking up an entire paragraph to reach your point. No one has time for that and you might lose a prospective consumer once they see a novel’s worth of text on your homepage.
Engagement
It is best to write using direct speech addressing the user and explaining to them in a few words why they need your product/services. Power words that demand attention are highly recommended
These are the basic attributes of high quality content. Of course, you will need to keep all the information updated for the users’ benefit.
Keyword Research
The backbone of your content marketing and SEO is made up of all the keywords that define your brand best. Google Keyword Planner is a popular tool for searching relevant keywords for building the framework of your strategies.
There are long-tail keywords, which are quite specific, and short-tail keywords, which are obvious and general. Keywords shape your content and there are strict rules in place governing their usage. A cleaning service in the U.K. might have keywords such as cleaning service U.K., cleaning company U.K., floor cleaning U.K., kitchen cleaner U.K., etc.
Well written content has a good keyword density, meaning the same ones are not added repeatedly and they are incorporated in all the right places not breaking the flow of speech. The keywords you choose will be used on all your print and online platforms.
Competitor Analysis
The first place to look for inspiration for content marketing is your competitor’s website. Check out both the leaders in the market and the ones who are not doing so well. Understanding the reasons for their status in the market will really help you create an effective content marketing plan. Sources for information of competitors’ content include the following:

Website
Social media
Newspapers
Magazines
Blogs
Brochures
Business profiles
Classified ads
E-mail subscriptions

Believe it or not, reaching out to your competitor for discussions on content marketing and investigating their service as a customer will give you a good idea of their content quality.
The Target Audience
Although the website design and product marketing contributes a lot to winning over new consumers, content marketing is the ultimate factor that drives traffic to your website. For example, a law firm is seeking to build an online presence. The content of the firm’s website, print and social media is not going to be light and witty. The firm will need to gain credibility by highlighting its qualifications and offering referrals from reputed clients it has won cases for in the past. The tone and style of content is instrumental in luring in your target audience.
Search Engine Friendly Websites
After your keywords have been selected, your SEO professionals will launch a campaign that increases the rank of your business website. Ideally, your website should appear on the first page of relevant keyword searches.
This is accomplished through content marketing. Every single piece of content with your brand’s name on it contributes to the rise of your website. During the website audit, the weaknesses in your UX and usability are removed and high quality content is added so your website can get maximum hits from your target audience. Your social media campaigns are all about connecting with your target audience and directing them to your website. Print releases and newsletters with call-to-action elements, meanwhile, can bring prospective consumers the latest news of your brand.
Therefore, merging SEO and content strategy will bring your business higher profits in the long run.

Michael Gorman is high skilled editor and proofreader who currently works at Aussiessay. He is proficient in blog writing and online freelance networking. Feel free to contact him via Facebook .The post Effective Ways to Relate Content Marketing and SEO appeared first on SiteProNews.
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