Google Analytics 4 has added dozens of new dimensions and metrics that should help marketers this coming holiday shopping season.
The new capabilities were rolled out as part of the latest GA4 update, which saw new ecommerce dimensions and metrics added to the custom reports builder.
In addition to being able to create reports from scratch, this new feature means that you can now edit standard ecommerce reports too.
Why we care. Adding these new GA4 dimensions and metrics should help you better understand the performance of campaigns, extract insights and make data-informed decisions – and potentially lead to improved more revenue.
New ecommerce dimensions. GA4 now has the following ecommerce dimensions available in the custom report builder:
Item affiliation
Item brand
Item category
Item category 2
Item category 3
Item category 4
Item category 5
Item ID
Item list ID
Item list name
Item list position
Item location ID
Item name
Item promotion creative name
Item promotion creative slot
Item promotion name
Item variant
Shipping tier
New ecommerce metrics. GA4 now has the following ecommerce metrics available in the custom report builder:
Gross item revenue
Gross purchase revenue
Item refund amount
Item revenue
Items added to cart
Items checked out
Items clicked in promotion
Items purchased
Items viewed
Items viewed in list
Items viewed in promotion
Purchase revenue
Refund amount
Shipping amount
Tax amount
New revenue metrics. GA4 has also introduced the following new revenue metrics in explorations:
Gross item revenue (The total revenue from items only, excluding tax and shipping).
Gross purchase revenue (The total revenue from purchases made on your website or app).
Refund amount (The total amount from refunds given on your website or app).
Duplicative revenue metrics removed. In addition to the introduction of new metrics and dimensions, Google has removed the following duplicative revenue metrics
Ecommerce revenue.
Event revenue.
What has Google said? In a GA4 update posted to the Google Analytics announcement page, a statement read:
“We recommend updating any explorations that use the Ecommerce revenue or Event revenue metric to now use the Purchase revenue metric.”
“To create explorations and see revenue from ecommerce transactions, use Purchase revenue. Existing explorations that use these removed metrics will continue to work, but new explorations should use the new revenue metrics instead.”
Deep dive. Read Google’s official announcement on its Analytics blog for more information.
The post GA4 custom report builder adds 33 ecommerce dimensions, metrics appeared first on Search Engine Land.
