Google has announced the public beta for the Display & Video 360 v2 API. Additionally, they also announced the extension of the DV360 API Developer Survey through the end of September to gather more customer feedback on v2 and the API in general.
What the API does. Display & Video 360 API allows users to automate complex Display & Video 360 workflows, such as creating insertion orders and setting targeting options for individual line items.
v2 updates and new features. v2 includes a number of new features and breaking changes. Here are some of the changes introduced in v2:
You can now retrieve YouTube & Partners line items and their targeting settings using get and list methods in the advertisers.lineItems and advertisers.lineItems.targetingTypes.assignedTargetingOptions services.You can now retrieve and update assigned targeting options for multiple line items in a single request using the new advertisers.lineItems.bulkListAssignedTargetingOptions and advertisers.lineItems.bulkEditAssignedTargetingOptions methods.You can now update the lineItem.entityStatus field across multiple line items in a single request using the new advertisers.lineItems.bulkUpdate method.Some targeting types now use enum values as assignedTargetingOptionId values, enabling the retrieval, creation, and deletion of targeting settings with enums.
Dig deeper. You can read the API announcement from Google here. The survey can be found here. Developers requiring additional information can review the release notes.
Why we care. Developers and advertisers should migrate their Display & Video 360 API from v1. Note that you’ll need the most recent version of the client library and update your configuration to use v2.
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Source: Search Engine Land
Link: Google Display & Video 360 API v2 beta launched
