Google will update its Personalized ads policy on in February 2024.
The update will impose new restrictions on personalized ads related to consumer financial products and services.
Specifically, Google’s “credit in personalized ads” policy will be broadened to include “consumer finance in personalized ads.”
Why we care. Violations of this policy may lead to Google issuing a warning, and continued violations could result in the suspension of your account.
What is changing. The updated policy will read as follows:
“In the United States and Canada, the following sensitive interest categories cannot be targeted to audiences based on gender, age, parental status, marital status, or ZIP code.”
This update will apply to offers relating to credit or products or services related to credit lending, banking products and services, or certain financial planning and management services. Such examples include:
Credit cards
Home loans
Car loans
Appliance loans
Short-term loans
Banking and checking accounts
Debt management products
Enforcement. Google has confirmed enforcemenrt will commence on 28th February 2024, however, it could take approximately six weeks to ramp up to full enforcement.
Deep dive. Read Google’s full blog post for more information.
