Traditional search engines use manual tagging or keywords queried against their index to provide results to a customer. This neglects what your customers think, how they behave and what they expect from their search experience.
With the evolution of search experiences provided by personalization masters like Google, Amazon and Netflix, customers want the same personalized experience on every website they visit.
Natural language search is essential to providing users with the relevant search they crave. It moves beyond keyword matching and programming tedious manual rules. It uses artificial intelligence to infer meaning from complex queries. It learns from data and search patterns to provide a uniquely personal search experience to every customer.
During this webinar, presenters discuss why NLP is gaining momentum and why companies should start investing in tools with NLP to help organizations better predict intent, surface content and customize digital experiences for everyone.
Key takeaways:
Keep up to date with the latest trends in the evolution of search technology.Gain crucial insight into the world of natural language processing (to stay ahead of the competition).Learn to enhance your search experience with the help of machine learning (it’s easier than you think!)
Speakers:
Hanieh Deilamsalehy, machine learning researcher, Adobe
Eric Immermann, practice director, search and content, Perficient
Kurt Cagle, managing editor, Data Science Central
Vincent Bernard, R&D director, Coveo
The post Natural language search – what’s all the hype? appeared first on Search Engine Land.
Source: Search Engine Land
Link: Natural language search – what’s all the hype?
