PPC’s #fakenews: 9 ways bad numbers might look good

Did you know it’s super-easy to fake your way to seemingly good PPC performance? Contributor Andreas Reiffen shares multiple ways to arm yourself against the pay-per-click version of “fake news.”

Please visit Search Engine Land for the full article.


Source: Search Engine Land
Link: PPC’s #fakenews: 9 ways bad numbers might look good

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