In the modern e-commerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the global economy moves closer to a recession, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing.
First-party data is key to driving successful email personalization initiatives. Download this guide from Bloomreach and learn how to leverage first-party data to power your email campaigns to drive revenue and increase customer lifetime value.
Visit Digital Marketing Depot to download Recession-ready Your Marketing by Doubling Down on Email.
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Source: Search Engine Land
Link: Recession-ready your marketing strategy with personalized email campaigns by Digital Marketing Depot
