Whether you are a small business owner new to digital marketing, or a novice looking to expand your paid advertising skills, understanding the basics of PPC is essential to enhancing your results and improving your website’s performance.
The advancement of PPC in the past five years is evident. This revised guide offers enhanced insights on:
New campaign types
Bidding strategies
Machine learning best practices
Assets
As an added benefit, this guide also features extra sections on:
Jumpstarting ads on emerging platforms like TikTok, Microsoft, and LinkedIn
Keyword research in the age of automation
Top acronyms and terms
Ad copy and RSAs
Our revamped PPC guide equips you with the necessary knowledge to effectively advertise your business online in 2023.
Check out the guide here.
The post Search Engine Land’s updated What is PPC guide is now available appeared first on Search Engine Land.
Source: Search Engine Land
Link: Search Engine Land’s updated What is PPC guide is now available
