Structuring campaigns based on personas is can effective, but what happens when keyword overlap dilutes your messaging? Columnist Pauline Jakober shares a case study showing how thoughtful reorganization based on money-making keywords can have a huge impact on revenue.
The post Show Me The Money:…
Please visit Search Engine Land for the full article.
Source: Search Engine Land
Link: Show Me The Money: Following The PPC Keywords That Make Dollars & Sense
Leave a Reply