The Future is Now: Ramp up your Google Shopping ROI

Product Listing Ads (PLAs) across desktop and mobile have taken the majority of retailers’ budgets and are driving search advertising growth. But mastering Google Shopping campaigns requires more than just a basic understanding of bid management and product feeds. You need to engage shoppers with a…

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Source: Search Engine Land
Link: The Future is Now: Ramp up your Google Shopping ROI

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