It’s time to get ready for the holiday season! This year, we expect shoppers to continue using the digital-first services they learned during the pandemic, like curbside pickup and grocery delivery, in combination with in-store shopping trips. We see this across Google, where searches for “now near me” have grown globally by more than 100% year over year and searches on Google Maps for “curbside pickup” have increased globally by 5,000% year over year.1To help you capture the opportunity this holiday season, we’re hosting Think Retail on Air 2021 on Tuesday, August 31 at 10 a.m. PDT. During this virtual event, we’ll share the latest holiday shopping insights, category trends and Google solutions to help you prepare your business for the holidays. You’ll hear from product experts and industry leaders, including:After the live keynote, you’ll be able to tune in to our hands-on sessions. Be sure to join the right track for you, based on your business’ needs and level of readiness:If you’re looking for a holistic overview, be sure to watch the “Google Academy holiday best practices” sessions for growing online sales and growing in-store sales. If you’re looking to dive deeper into specific product solutions, or just want to learn more, be sure to watch the “Advanced strategies for growth” sessions in the other tab. Register now to reserve your virtual front row seat!1. Google Data, Global English, Jan 26, 2021 – Mar 26, 2021 vs Jan 26, 2020 – Mar 26, 2020
Source: Google Inside Adwords
Link: Think Retail on Air is Tuesday, August 31 at 10 a.m. PDT
