Google explains the “core” algorithm
In 2016, Google’s Andrey Lipattsev explained the “core” algorithm.
This happened following the news about Panda becoming part of Google’s core algorithm. SEOs wanted to better understand what being part of Google’s core algorithm meant.
Put simply, it meant that an algorithm is consistent enough that Google doesn’t have to worry about it because it’s been tested, works the way it should, and won’t require many changes in the future. As Lipattsev explained:
It is less about the functionality, which means it probably doesn’t change that much over time, and it is more about how we perceive it, in the context of the algorithm. Do we still think this is an experimental thing, it is running for a while and we aren’t sure how long it will last? Or is it like PageRank, it is part of it, it will always be there, at least in the foreseeable future and then probably call it in certain context part of the core algorithm.
So now when you hear about the latest Google core updates, hopefully you better understand what Google’s core algorithm means.
Read all about it in: Google Explains What It Means To Be Part Of The “Core” Algorithm
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Google Sets Sights On Content Farms In 2011
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From Search Marketing Expo (SMX)
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Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
2020: Get ready for an even stronger Google in 2020 by Adam Dorfman
2016: Breaking Up Is Hard to Do, But Sometimes It’s the Right Thing For Your Agency by Janet Driscoll Miller
2016: Not Another Post About The Future Of SEO In 2016 by Patrick Stox
2015: The Secret To AdWords Success, Told By A Former Googler by Frederick Vallaeys
2014: Will Link Building Soon Be A Thing Of The Past? by Casie Gillette
2013: Google Patents The Mobile Search Blend
2013: How To Create Your Local SEO Roadmap Through Research, Benchmarking & Tracking by Myles Anderson
2013: 5 Whopping Lies That Keep SEO At Status Quo by Ian Lurie
2013: The Power Of Headlines: The LA Times Gets It Right With Their Piece On The Inauguration by Vanessa Fox
2011: Findability, SEO, And The Searcher Experience by Shari Thurow
2011: A Day In The Life Of A Paid Search Marketer by Josh Dreller
2011: Are You Minivan Racing? by Evan LaPointe
2010: A Brief History Of Paid Search Advertising by Josh Dreller
2010: How To Get Customers And Keep Them Coming Back by Debra Northart
2010: In The SEO Game, It’s All About Strategies And Systems by Stephan Spencer
2010: Why Facebook PPC Is Crucial For Branding & How To Sell Your Boss by Marty Weintraub
2010: Things To Consider Before Starting Your Next Conversion Rate Optimization Project by Khalid Saleh
2010: PageRank Sculpting Leaves NoFollowed Tags Behind by Scott Smigler
2009: Finding The Optimal Cost-Per-Lead by Patricia Hursh
2008: Welcome To The Local Search Jungle by Stephanie Hobbs
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Link: This day in search marketing history: January 21
