Google Panda name revealed
In 2011, Google’s Amit Singhal and Matt Cutts revealed that Google Panda was the true name of the update that was informally referred to as Farmer when it launched Feb. 24.
“Well, we named it internally after an engineer, and his name is Panda. So internally we called a big Panda,” Singhal said in a Wired interview with Steven Levy.” He was one of the key guys. He basically came up with the breakthrough a few months back that made it possible.”
Google said the launch of the “Caffeine” indexing infrastructure inadvertently helped increase the visibility of “shallow content.
“Our index grew so quickly, and we were just crawling at a much faster speed. When that happened, we basically got a lot of good fresh content, and some not so good. The problem had shifted from random gibberish, which the spam team had nicely taken care of, into somewhat more like written prose. But the content was shallow,” Singhal added.
Read all about it in Google Speaks More About The Farmer Update, AKA Panda Update. And dig deeper in
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From Search Marketing Expo (SMX)
SMX West 2010 Day One Coverage
Liveblog: SMX West 2010 Keynote – An Insider’s Look At Google Research
Danny Sullivan Tackles Search 3.0 And 4.0 In SMX West Keynote (SMX West 2008)
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
2021: How Gootkit trojan distributes ransomware via Google SERPs by Detlef Johnson
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2017: Driving local marketing change with Uber, Lyft and self-driving cars by Brian Smith
2017: How to monitor Google Knowledge Graph changes and performance by Tony Edward
2016: How To Grow Online Market Share Without Increasing Your PPC Budget by Jacob Baadsgaard
2016: How New & Existing Customers Interact With Your Paid Search Ads Differently by Andy Taylor
2015: Heal’s Furniture: A Tale Of 2 Ad Types, Text Vs. Shopping by Rebekah Schelfhout
2015: Naturally Generated Links? Hey, Google Might Still Hate Them! by Julie Joyce
2014: Time For SMBs To Tackle – Or Be Tackled By – Online Reviews by Wesley Young
2014: Is Chasing AuthorRank A Waste Of Time For SEOs? by Eric Enge
2011: How I Got A 300% Retail Sales Explosion With 30 Minutes Of SEO by Rob Snell
2011: Simple Tips For Writing An SEO Style Guide by Ian Lurie
2011: 5 Legal Tips For Video Search Marketing by Grant Crowell
2011: Where, Why, When & How To Benefit From Google’s Farmer Update by Kevin Gibbons
2010: Protecting Yourself From Your Affiliates’ Bad Actions by Lori Weiman
2010: 3 Ways To Leverage Time For More Conversions by Sandra Niehaus
2010: 7 Tips To Deal With SEO Resource Constraints by Tony Adam
2009: How To Use Images Successfully On Social Media Sites by Greg Finn
2009: Why Link Building Must Go In-House by Eric Ward
< March 2 | Search Marketing History | March 4 >
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