To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Precise data includes both first-party data as well as third-party data to enrich your total understanding of each consumer.
If your brand lacks a pristine golden record for each customer, join John Nash, chief marketing and strategy officer at Redpoint, as he discusses the best steps to get started.
Register today for “Steps to Deliver Highly Personalized Experiences With Quality Data,” presented by Redpoint Global.
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Source: Search Engine Land
Link: Webinar: Deliver highly-personalized experiences with quality data
