Customers have grown to expect tailored, timely offerings and marketers are challenged with delivering these real-time, personalized experiences to respond to their needs.
As a result of this shift, enterprises are leveraging customer-centric strategies to drive smarter engagement across the full customer journey, capture revenue opportunities and foster long-term loyalty. Those that are truly succeeding are making access to data a movement across their organization, not just a marketing initiative.
Learn how The Washington Post is executing personalized customer experiences as a key engagement driver to power use cases from acquisition to win back.
Register today for “Drive Smarter Engagement with Hyper-Personalization Across the Customer Lifecycle,” presented by ActionIQ.
Click here to view more Search Engine Land webinars.
The post Webinar: Drive smarter engagement across the customer journey appeared first on Search Engine Land.
Source: Search Engine Land
Link: Webinar: Drive smarter engagement across the customer journey by Cynthia Ramsaran
