With increased automation from Google – Smart bidding, Responsive Search Ads, etc., how marketers approach Paid Search management has evolved. Automation can incorporate more information to better understand the user’s intent, personalize the right message, and make the right bid for each search.
Join Vishal Maru, VP of solutions at iQuanti, as he discusses the three value-added tasks marketers should focus on and also learn best practices to enable automation effectively.
Register today for “How Google Paid Search Automation Has Changed the Game for Marketers!” presented by iQuanti.
The post Webinar: How Google paid search automation has changed the game for marketers appeared first on Search Engine Land.
Source: Search Engine Land
Link: Webinar: How Google paid search automation has changed the game for marketers
