Why “Puffery” is Bad for Your Brand’s Reputation by @TravinKeith

Puffery – making big claims that fail to deliver – can do costly damage to your brand’s reputation. Avoid! Here’s why.The post Why “Puffery” is Bad for Your Brand’s Reputation by @TravinKeith appeared first on Search Engine Journal.
Source: Search Engine Journal
Link: Why “Puffery” is Bad for Your Brand’s Reputation by @TravinKeith