Marketers, minorities, and brand engagement: connecting the dots with Christopher Kenna
In the first episode of the ClickZ Marketing Masters Podcast, our host Tim Flagg speaks with Christopher Kenna, CEO and Co-Founder of Brand Advance. They […]
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How Heineken built a successful metaverse branding strategy and brought their virtual beer to life
Fancy a beer? How about a virtual one? Heineken have become one of the latest brands to join the rapidly expanding collection of big-name brands […]
How Southampton Football Club and Sportsbet.io increased brand trust from 13% to 47%
Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them […]
From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy
BlackBerry is one of the first smartphone manufacturers which empowered the mobile workforce with its iconic QWERTY keypad and robust hardware, its products symbolized sophistication, […]
Nine secrets to building and retaining high-performing marketing teams
Marketing talent attrition is a major pain point for managers and leaders globally. To help solve this conundrum, we interviewed Michael Cruz, partner and head […]
Four brands commit to ethical marketing: Here’s how to join them
30-second summary: Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within food and beverage There is […]
Paying for Attention: How to measure and maximize the stickiness of your video creative
Video advertisers are digging deeper to understand the value and impact of their video buys. It is no longer enough to speak about efficient reach […]
Rethinking engagement and customer retention with Web3
First, take a deep breath. No matter where you are in your Web3 journey, the era itself is just beginning. Google tells us so. Just […]
The best website layouts for emerging start-ups
The United States has the largest concentration of start-ups anywhere in the world; at present more than 70,000 are looking to make their mark, according […]
Cancel culture and what brands should be doing
30-second summary: Social media platforms allow anyone to publicly call out people and brands when they did or said something offensive or abusive Cancel culture […]
