Giving your storytelling impact: it’s all in the delivery
30-second summary: The final stage of the storytelling process involves going beyond defining and structuring your story, to thinking about the actual delivery Delivering a […]
ClickZ
Why doesn’t Zoom have advertising in it?
30-second summary: Why hasn’t advertising made its way into virtual meeting tools? As work-from-home models and distributed workforces continue to be prevalent, why wouldn’t brands […]
Which areas of tech grew the most during lockdown?
30-second summary: COVID-19 has seen households embrace new tech Zoom increased users by 2,000% in 2020 VPNs, gaming and streaming have seen significant growth Netflix […]
Let’s just take a minute
30-second summary: Look no further than recent events to see how our industry has rallied, with brands doing more of doing good Technology has been […]
45% of retailers plan to spend more on social media advertising in 2021 vs 2020
30-second summary: Social media ad automation company Smartly.io, polled 300 leaders from global retail organizations to see how their social media advertising process changed in […]
A data-centric customer acquisition playbook for insurance companies
30-second summary: In their recently published playbook, Data Axle uses brand examples from top companies like John Hancock, Aetna, Esurance, and more to illustrate how […]
Why 2021 is the year of the account
30-second summary: The last year taught us we need to be prepared for the unexpected. This is why embracing an account-based go-to-market (GTM) strategy has […]
How cloud offerings could transform business in the next decade
30-second summary: Companies are looking beyond a single monolithic stack to the next phase of cloud in which disparate data sets can be combined in […]
Survey: Social media, marketing and the impact of the news
India and Canada are just two nations whose governments are said to be discussing the possibility of requiring Facebook to pay to publish news stories […]
AI-powered chatbots deliver personalization at scale
30-second summary: Conversational marketing platforms use messaging apps to help companies build direct relationships with their customers Ecommerce chatbots are designed to identify (and respond […]
