What B2B sales enablement looks like in a post-COVID environment
30-second summary: We spoke with Seismic’s VP of Market Growth, Heather Cole, to get her thoughts on what B2B sales enablement will look like in 2021. Even […]
ClickZ
Personalization: The cure for reduced media budgets in today’s environment
30-second summary: COVID-19 put increasing pressure on brands to operate at a higher level with less resources including reduced paid media budgets. Data-driven engagement and […]
Does your website still matter in a mobile world?
30-second summary: Has the pandemic swung the pendulum from mobile back to desktop? Or, should marketers be focused on building out their presence on both? […]
A martech roadmap is the key to successful business outcomes
30-second summary: Create a roadmap that includes goals and owners. A clear marketing roadmap guides organizations to properly integrate more useful technology — such as […]
What should brands’ post-COVID Amazon strategy be?
30-second summary: Amazon became something of a retail cornerstone during 2020, and many brands become reliant on it – overly so. Consumer habits created during […]
D2C brands: How to sustain explosive growth beyond the pandemic
30-second summary: Despite a climate of economic uncertainty and falling consumer confidence in advertising campaigns, there has been a huge spike in consumer ecommerce spend […]
OOH in 2021: Applying frontier thinking to a new world
30-second summary: In 2021, out of home will need to match changing behaviors and movements, innovate solutions that address new client needs, apply clarity to […]
AI and social media marketers in B2B marketing campaign
30-second summary: The alignment between advanced technologies and B2B marketing has evolved. Artificial Intelligence (AI) has the potential and capabilities to push B2B marketing to […]
Pandemic, privacy and the CX: What to prioritize in 2021
30-second summary: To fight a crowded digital marketplace, marketers will have to create hyper-personalized shopping experiences in 2021. Leveraging behavioral data will enable marketers to […]
Omnichannel marketing is a competitive advantage for B2B marketers this year
30-second summary: In a very tough year, B2B marketers had to quickly pivot when some of their best lead generation and sales channels (meetings and […]
