Sales lift from AOOH averaged nearly 19% across four CPG categories
30-second summary: Audio out-of-home (AOOH) advertising is a medium that allows CPG brands to impact a customer’s shopping experience while physically in the store. Vibenomics, […]
ClickZ
How to leverage AR in your digital marketing strategy
30-second summary: AR serves as one of the best opportunities for digital marketers to promote their product effectively. It makes it easy for a customer […]
The new virtual event strategy: Spoiler – humanize the tech
30-second summary: Thinking creatively with your virtual event formats will be crucial to enticing potential attendees. Bite-size video content (5-30 minutes) provides a sweet spot […]
2021 is the year to return to smarter marketing basics
30-second summary: Budgets and resources are changing at the drop of a hat and will surely continue to fluctuate through 2021. Marketing automation technology will […]
How to build a story structure that enables effective selling
30-second summary: Once sellers have taken the time to truly get to know their buyers, the next step for effective storytelling is to build a […]
A look at where marketing automation falls short
30-second summary: Marketing automation platforms are amazing tools to help scale communications and keep multitudes of customer journeys going, all from a centralized hub. By […]
A scalable lead generation platform drives local sales
30-second summary: Consumers are bombarded with digital information channels. Transferring brand awareness to a local purchase requires consistent information. Non-linear customer journeys necessitate brand and […]
The rise of CX-ops: Why your business strategy equation needs CX in 2021
30-second summary: In times of change, many businesses are looking to cut costs where they can, often eliminating certain strategies deemed unnecessary. The customer experience, […]
Design for inclusion: Embrace accessibility-based design
30-second summary: Without realizing it, every day, marketers alienate a large part of their audience with design that is either not accessible or not inclusive. […]
Why marketers need both rule-based and machine learning-based personalization
30-second summary: Personalization has become a key differentiator for brands hungry to achieve a relevant customer experience. Brands have typically relied on rule-based personalization, manually […]
