Four marketing predictions for 2021
30-second summary: 2020 has brought great change for marketers, where will 2021 bring us? Channel shifts will continue in 2021 as consumer habits post-pandemic change. […]
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Audio is the medium of the moment – so how can brands use it to connect?
30-second summary: Audio has never been hotter, and it has become a staple of our everyday lives, as both the number of devices we listen […]
Key Insights: Revenue attribution, digital titans, advertising & AI forecasts
30-second summary: 2020’s most valuable companies were Apple (US$1,993 billion), Microsoft (US$1,588 billion), Amazon (US$1,578 billion), and Google (US$1,046 billion). Apple made US $65 billion […]
Steering retail into 2021 with digital at the wheel
30-second summary: The shift to online shopping was already well underway pre-pandemic. Consumers are taking advantage of expanded service offerings to get the products. Customers […]
Fuze on setting a strong foundation for its ABM journey
30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. […]
Your 2021 marketing playbook needs to be revised, again
30-second summary: Marketers have been forced to recreate their playbooks, almost on a weekly basis in 2020. Remote work is here to stay, but so […]
How well do you really know your customers?
30-second summary: With the arrival of digital, marketers genuinely believed they would suddenly get to know their customers even better than before. Data analytics was […]
Post-holiday experience: How brands should leverage Q5
30-second summary: Q5 is the time right after the holiday splurge when consumers are considered to lay low. However, people are shopping, just with a […]
Event marketers are finally marketers – and have a seat at the table
30-second summary: The alignment between B2B marketing and event marketing has evolved, and event software finally has the capabilities to bridge intent data, engagement and […]
Despite what you think, 2020 had a silver lining. It forced ecommerce to evolve digitally
30-second summary: Retail has split more than ever before as the trend shifts to a more even 50-50 ecommerce and offline sales ratio Ecommerce took […]
