30-second summary: Kazoo had an existing proprietary fit model using business size and industry attributes exclusively. Combined with Company Surge® Intent data, outbound SDRs saw […]
30-second summary: Email marketing is the most dependable and measurable channel for digital marketing. Also, 50% percent of consumers prefer to be contacted by a […]
30-second summary: Effective data analytics expands far beyond the collection of customer info. Marketers and business leaders aiming to become more data-driven should consider how […]
30-second summary: Marketers are drawn to the possibilities of intent data, which can shine a light on who is actively searching for a solution and […]
30-second summary: Nextdoor is a social media network for neighborhoods that reaches over 248,000 neighborhoods in 11 countries. In the second installment of our two-part […]
30-second summary: As brands seek to capitalize on Out of Home (OOH) advertising, they can use a variety of techniques leveraged by political campaigns, who […]
30-second summary: 63% of marketing leaders said COVID-19 has negatively impacted their marketing team’s productivity. Community building, personalization, and effective marketing technology remain essentials for […]
30-second summary: 2020 flipped most marketing teams’ plans upside down. Allocadia analyzed investment trends from their customer database to determine how marketers pivoted and thrived. […]
30-second summary: The explosion of media options open to consumers today is making it increasingly difficult for advertisers to reach mass audiences. Brand communications must […]
30-second summary: In our recent Marketing Innovation Forum, ClickZ focused on ecommerce transformation and what retailers can learn from the challenges of 2020. The two-panel […]
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