COVID-19: The cause for increased sales productivity?
30-second summary: In the workplace, the COVID-19 pandemic brought forth a drastic reassessment and overhaul of standard processes, and one of the biggest changes was […]
ClickZ
How local ads can mitigate COVID-19’s impact on SMBs
30-second summary: Nextdoor is a social media network for neighborhoods of verified users in 270,000 neighborhoods across 11 countries. 100% of Nextdoor’s users are real […]
Cyber Week benchmarks show revenue from partnerships grew despite COVID-19
30-second summary: With COVID-19 potentially discouraging shoppers from flooding into stores before sunrise on Black Friday, retailers had to adjust their 2020 game plan in […]
How can technology help establish the ‘new’ workplace of tomorrow?
30-second summary: Businesses that weren’t prepared for the pandemic are still scrambling to deploy technologies to enhance connectivity and collaboration. Intelligent automation has emerged as […]
Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions
30-second summary: Email marketing conversions continue to climb: Email marketing’s performance continues to strengthen. In Q3 2020 alone, the conversion rate for promotional emails increased […]
Why now is the time for marketers to invest in multiple digital voices
30-second summary: Voice technology has quickly gained popularity during the COVID-19 pandemic as consumers looked for contactless ways to engage with brands. To help brands […]
Advertisers respond to gift-wrapped programmatic offerings this holiday
30-second summary: Shift in consumer behavior during the 2020 holiday season creates a great opportunity for advertisers and publishers. Publisher insights and recommendations a key […]
Nine important marketing takeaways from 2020
30-second summary: ClickZ’s quarterly advisory board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. […]
One unexpected impact of a pandemic? Marketers’ playbooks have been rewritten for the next decade
30-second summary: Recent data from OpenX and The Harris Poll reveals how marketers are reacting to today’s “new normal.” Marketers cut their budgets: 61% of […]
‘Tis the shopping season: Tips to engage holiday consumers
30-second summary: The events of 2020 have drastically changed the mindset of the modern shopper, and it’s important that retailers understand consumers’ needs and motivations. […]
