How web-based AR can help retailers boost customer engagement and sales
30-second summary: This article will look into the benefits of Augmented Reality (AR) content experiences, specifically in the retail sector: It will define and explain […]
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Key Insights: The two missing pieces of your holiday season digital strategy that influence consumer buying decisions
30-second summary: 2020 has given consumers and brands the most digital-first holiday shopping season. Consumers are making buying decisions in the “messy middle” stages – […]
Marketers’ big test on Black Friday and beyond
30-second summary: The loss of traditional Black Friday traffic may be a blow to many marketers, but there is plenty of hope and opportunity. Foot […]
Marketers play a critical role in unifying digital transformation goals
30-second summary: With customer interactions pushed to digital channels, marketers need to adapt. In-person customer experiences carry an unparalleled level of personalization and engagement that […]
Can retailers have a successful holiday season without Black Friday? The short answer: Yes
30-second summary: An early start to the online holiday shopping calls for marketers to: Address email performance and deliverability issues now. Perform data fixes to […]
How marketers can manage risk and save projects during the pandemic and beyond
30-second summary: Following months of business turmoil, marketers are under more pressure to deliver than ever before. Each and every project needs to be a […]
The rise of the automation powered agency
30-second summary: The automated agency model includes a combination of human and machine intelligence, creating what Forrester calls intelligent creativity. The perfect creative team must […]
Concerned about the attention economy? Demand more choice
30-second summary: Business models monetizing attention created the most powerful companies in the world, along with a slew of unintended consequences we’re only just beginning […]
Data and Creative are the keys to success this holiday season
30-second summary: There are a number of critical variables retailers must consider in the forthcoming months, notably consumer safety, trends in online shopping, engaging customers, […]
COVID-related digital behaviors that won’t going away in 2021
30-second summary: Market volatility and rapid shifts in consumer behavior will continue in 2021. The longer the COVID pandemic goes on the more ingrained digital […]
