Creative content and to meet pandemic holiday demands
30-second summary: This holiday season, consumers want new and unique content and do not want to repeatedly see the same creative. Retailers and brand marketers […]
ClickZ
Three ways merchants can leverage fintech to reach shoppers
30-second summary: Transactional advertising focuses on reaching consumers at the point of sale, motivating an immediate action or interaction with a business. Transactional advertising has […]
Key Insights: Exclusive market intelligence and ecommerce highlights
30-second summary: Cyber Monday and Black Friday are set to smash the $10 billion ballpark figure in ecommerce sales. Thanksgiving is expecting a 49.5% sales […]
How Coursedog is navigating an ABM journey
30-second summary: Coursedog implemented an ABM strategy with the goal to eliminate sales and marketing silos, maximize marketing talents and gather account journey information. After […]
Why ecommerce marketers should look beyond Facebook & Google this holiday season
30-second summary: COVID has triggered a massive spike in digital shopping, especially on mobile. Pursuing customers exclusively via Facebook & Google ignores the larger opportunity. […]
TV or not TV? That is the question: Insights on World Television Day
30-second summary: Television has gone through significant transformations since its invention in 1924. TV revolutionized the ideas of unity and entertainment, gaming, advertising, and opportunities […]
The importance of innovating for the experience economy
30-second summary: In 1998, the term “experience economy” entered the business lexicon as a way to define the commoditization of experiences, differentiating them from goods […]
Using the scientific method to test digital marketing strategies
30-second summary: Using internal and external data pulled through online conversations and technology such as artificial intelligence can help fuel the “question and research” phase […]
Rethink experience curation not personalization
30-second summary: Marketers might believe that implementing personalization will result in every customer having a unique experience, and that they will actually realize that their […]
Rethink experience curation not personalization
30-second summary: Marketers might believe that implementing personalization will result in every customer having a unique experience, and that they will actually realize that their […]
