Q&A with Kasper Skou, CEO and Co-Founder of Semasio
30-second summary: Semasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of […]
ClickZ
How IDFA opt-in will change the way we advertise in apps
30-second summary: Apple announced that it will phase out IDFA, an advertising ID that allows it to track user behavior within the app environment. Advertisers […]
Why retention marketers are focusing on offline customer engagement
30-second summary: During the COVID-19 crisis, brands should increasingly look to combine offline marketing with their digital efforts to retain customers. According to McKinsey’s global […]
Wake up call for content marketers, COVID-19 is still here
30-second summary: 94%of content marketers think they succeeded in adopting their content marketing strategy to the COVID-19 pandemic Only 25% think that the COVID-19 outbreak […]
Holiday marketing: Get the data that puts you ahead of the competition
What you will read in this post: Understand holiday season traffic trends Optimize for strong SEO and PPC keywords Analyzing keyword-driven traffic for seasonal marketing […]
Five key user acquisition strategies
30-seocond summary: Here are the top five key user acquisition strategies to consider to help you scale up your startup growth: Paid acquisition; Virality; Content; […]
How digital advertisers can navigate the updated cloud solutions from Google
30-second summary: Google recently announced BigQuery Omni, a multi-cloud analytics solution, powered by Anthos, the “build once run everywhere approach”. The new solution is geared […]
Key Insights: Holiday sales predictions, milestone dates, and consumer online shopping challenges
30-second summary: Holiday sales are projected to smash records with a total $189 billion reaching a 2X growth. Black Friday sales are expected to reach […]
The dark side of marketing technology (martech)
30-second summary: Complexity is an ongoing challenge. Martech’s proliferation of data and tools can be overwhelming, making it difficult to keep technology up-to-date and staff […]
Fool’s gold – Leaving behind “match rate” as a success metric for identity
30-second summary: Marketers are growing more comfortable with utilizing first-party data in combination with ID resolution or “ID graph” suppliers to fuel their people-based ad […]
