5 simple steps to choosing the right software, every time
30-second summary: Software selection isn’t as difficult as it’s been made out to be – but you absolutely need a plan. Don’t wing it. The […]
ClickZ
Key Insights: Real marketing automation scares and CMOs distrust the data “silver bullet”
30-second summary: We’re past Halloween but there are still many factors that give senior and mid-level marketers the creepy crawlies. List of exclusive, “burning” questions […]
Making technical-SEO accessible to everyone
30-second summary: Technical SEO ensures that Google has all the details required to make a search listing. It can tell you the length of your […]
3 DAM demons: How to confront the terrors of remote content creation in a pandemic
30-second summary: COVID-19 has stress-tested the technologies and processes used in digital marketing departments by forcing everyone to work remotely. The situation has led to […]
Saying goodbye to data friction with MessageGears and personalized messages at scale
30 second-summary: Email is their most important channel to connect with their existing customers The ESP ecosystem is fundamentally disconnected and broken for the email […]
ClickZ’s Marketing Automation Summit available on demand
30-second summary: ClickZ’s virtual Marketing Automation Summit was held on October 22, 2020, and featured two sessions of expert panelists discussing the challenges, opportunities, and […]
5 ways retailers are using AI to improve conversions
30-second summary: Predictive analytics is a statistical analysis technique that uses data mining and machine learning to predict future events. In the context of ecommerce, […]
Personalizing CX: From initial lead to customer success
30-second summary: Personalization drives sales, and companies that reach out using the customer’s history as the context of their communication are more successful. Following up […]
The power of voice can help marketing teams capitalize on content
30-second summary: Trint, an AI-powered transcription technology platform, published a whitepaper explaining how to repurpose video and audio into multiple types of content. Virtual events […]
For publishers, the pandemic closed an advertising door and opened a window
30-second summary: Content commerce has shown itself to be a reliable and resilient monetization strategy for publishers during periods of economic uncertainty. Content commerce has […]
