8 key takeaways from ClickZ’s Marketing Automation Summit
30-second summary: ClickZ’s virtual Marketing Autmation Summit was held on October 22, 2020, and featured two sessions of expert panelists discussing the challenges, opportunities, and […]
ClickZ
Why marketers are giving second-party data a second look
30-second summary: Without cookies and mobile ad IDs, marketers will have to find new ways to get data that helps them understand and connect with […]
How Miracle-Ear used conversational AI to reach customers during a pandemic
30-second summary: Companies with large franchises in locations distributed across multiple states, face significantly different obstacles and experiences that other businesses. Nataly Huff, the Director […]
Why football clubs must use emerging technology to keep in the game
30-second summary: 99% of a football club’s audience now sits outside of the stadium experience Younger fans consume football content differently Football clubs must embrace […]
Key Insights: Holiday shopping November spotlight, age profiles, preferences, and more
30-second summary: Shining holiday lights on US consumer intentions for holiday shopping with age group profiles and more. The overall holiday shopping sentiment remains positive […]
What leading consultants say about the usage of automation in marketing
30-second summary: As per the CMO Survey Report 2020 by Deloitte, the implementation of AI and machine learning is likely to grow in three years […]
Tech Talk with Maropost: Cloud-based unified marketing automation platform
30-second summary: The “marketing monster” is real – organizations end up spending a lot of time and money assembling several pieces of tech together to […]
Four ways to boost digital marketing effectiveness for retailers
30-second summary: Selligent Marketing Cloud’s third annual global consumer survey index highlights consumer shopping trends, how COVID-19 has changed habits, and what marketers can do […]
5 leading providers of enterprise marketing automation solutions
30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing […]
Customer obsession is no longer an option. It’s an imperative
30-second summary: Customer expectations have evolved, and traditional marketing approaches no longer apply The goal must be not only full understanding, but anticipation, of customer […]
