Do I have your attention? Creating ‘ignite moments’ with Brian Solis
A view. A glance. A pause. That flash of time where I have your attention and you have mine. As we all move quickly in […]
ClickZ
Four big marketing lessons from small businesses
30-second summary: Contrary to the “go big or go home” approach that global brands use, going small and more targeted can bring big results Connecting […]
Seven tips to improve customer acquisition and retention
30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and can offer exponential […]
How Wells Fargo’s marketing operations went from alienated to aligned
Technology if applied correctly can be a creative force that paves the way to greater outcomes. Here’s how America’s oldest financial services giant, Wells Fargo […]
Why Wordle is winning
Are you playing Wordle? Millions around the world have caught on to this viral sensation of a game. The goal of Wordle is simple- figure […]
How marketers can use weather data as a strategic tailwind
30-second summary: By understanding weather’s impact on consumer’s behaviors and decisions, marketers can work holistically across all functions of their organization to find unique opportunities […]
Five senior marketing roles that will dictate brand success in 2022
30-second summary: Customers continue to have high expectations from brands With empathy, inclusivity, security, and convenience as core themes – some senior marketing roles will […]
Putting people first: The path to building a digital center of excellence
30-second summary: A digital center of excellence is, at its core, all about people. The centers can take on many forms depending on the size […]
Three trends to watch in 2022
30-second summary: The connection between influencers and buyer decisions will continue to deepen as the creator economy expands beyond the $104 billion mark Social shopping […]
Future-proofing 2022 strategies: four things marketers need to know
30-second summary: The Great Reshuffle and privacy-first policies greatly impacted the advertising and marketing industries last year and will continue to disrupt the landscape in […]
