The content crisis: What it is and how to solve it
30-second summary: Every marketer knows, digital experiences require content; tailoring them to individual customers requires a lot. Sitecore calls this the content crisis. It’s the […]
ClickZ
Automation can free humans up to do human things
30-second summary: At its simplest, automation can help marketers accomplish repetitive daily tasks, so creatives can be free to spend time on other areas like […]
How to convert passive screen-scrollers into customers using video
30-second summary: Marketers need to re-think how they approach video marketing; if they’re unable to tailor the content they’re creating to meet the demands of […]
Why CRM and automation platforms go hand in hand
30-second summary: Automation can assist in marketing tactics, eliminating the need to carry out repetitive marketing duties that detract from more important endeavors such as […]
Future of B2B marketing: Are you heading in the right direction?
30-second summary: Even in countless B2B firms today, marketing still owns top-of-funnel emails and lead gen that ultimately gets passed to sales a la the […]
How CMOs can drive growth through digital innovation
30-second summary: Digital performance is now more important than ever. But as digital ad spend produces diminishing ROI, and as Customer Acquisition Costs (CACs) rise, […]
How to choose marketing automation software
30-second summary: With all the tools and software available, it can be hard deciding on the right one for your business. Even though you are […]
Key Insights: Amazon Prime Day 2020 highlights on sales and funding
30-second summary: Amazon focuses on small and medium businesses and decides to invest $18 billion this year to help small and medium-sized businesses succeed in […]
What the Stackie Awards can teach us about the perfect martech stack
30-second summary: The Stackie Awards are presented each year at the annual MarTech Conference, a conference series put on by Chiefmartec.com, Third Door Media, and […]
Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization
30-second summary: Advanced personalization in emails drastically improves open rate. Personalized email marketing is more efficient and effective. In a study Liveclicker did with The […]
